HB Studios and Maximum Games Carve First Tracks With Infinite Air Snowboarding Game

March 07, 2016 09:00 AM Eastern Standard Time

WALNUT CREEK, Calif.–(BUSINESS WIRE)–Today, Maximum Games announced a joint venture with HB Studios to release Infinite Air featuring Mark McMorris, the first open-world, physics-based snowboarding video game built in partnership and close collaboration with top snowboarder Mark McMorris. Infinite Air boasts vast, customizable mountain ranges and a highly reactive, fluid control system, promising to be the most authentic snowboarding game to date. Gamers can get on board this fall when Infinite Air releases on PlayStation®4 computer entertainment system, Xbox One and PC.

“We could not be happier to be working with HB Studios again,” said Christina Seelye, CEO of Maximum Games. “They are masters at creating in-depth sports games and making the thrill of sports accessible to everyone.”

With the ability to sculpt terrain in an endless backcountry, publish your best runs, participate in Halfpipe, Slopestyle and Big Air competitions, and challenge friends online, Infinite Air combines the exciting social aspects of snowboarding with the exhilaration of a hyper-realistic experience on the snow. Infused with the riding style of Mark McMorris, and featuring the top athlete as a playable character in the game, Infinite Air will focus on real world physics to give players a genuine taste of the sport.

“The fascinating thing about video games is that they open up possibilities that wouldn’t be an option in real life, and Infinite Air is the ultimate example of that,” said Peter Garcin, Executive Producer at HB Studios. “We’d all love to snowboard like Mark, and now with this game, we all can.”

Players will have an unparalleled amount of riding expression at their fingertips as they master skills — whether shredding infinite powder-laden runs or testing their abilities on custom courses. They will also have the option to place rails, jumps and other obstacles just about anywhere to build their own unique terrain parks. With procedurally generated mountains and a deep editor that lets players produce and share their creations for the world to ride, Infinite Air brings the mountain to you when it launches this fall on PS4™ system, Xbox One, and PC.

For more information on Infinite Air featuring Mark McMorris, visit www.infiniteairgame.com.

About Maximum Games

Maximum Games is committed to providing quality entertainment for the gamer in everyone. Our mission is to give all people, regardless of age or interest, a solid gaming experience. We deliver premier, cross-generational console and digital titles around the world, pushing our creative limits to foster innovation in video game entertainment. For more information, please visitwww.maximumgames.com.

About HB Studios

Founded in 2000 and headquartered in Lunenburg, Nova Scotia, Canada, HB Studios is an electronic entertainment software company that specializes in creating console, mobile, handheld and PC games. To date, HB has shipped 45 titles, selling over 23 million units, and contributed to 19 others. More information about HB Studios and its products can be found on the company’s website,www.hb-studios.com.

About Mark McMorris

With immense talent and a healthy dose of charisma, Canadian Mark McMorris is one of snowboarding’s leading men. The Saskatchewan native has staked his claim in the sport, possessing 12 X Games medals under his belt along with 2 US Open wins, Dew Tour wins and many other accolades to date. In 2012, Mark became only the second person to ever win double gold at the Winter X Games (Big Air and Slopestyle); it was also that year that Mark took home the Transworld Rider’s Poll Rookie of the Year award. As one of Canada’s top Winter Olympic hopefuls, all eyes were on McMorris in Sochi, 2014. After winning silver at the Winter X Games despite suffering a broken rib in Slopestyle finals only ten days prior, Mark shocked the world and walked away with the bronze medal in Slopestyle and continues to push his limits to grab gold. Mark has shown nothing short of greatness in 2016, taking wins at Dew Tour, Laax Open, and X Games, as well as Rider of the Year awards from both Transworld Snowboarding and Snowboarder Magazines. You can find Mark on Twitter, Instagram, and Facebook.

Contacts

Maximum Games
Brian Albert, 925-297-5866

MOUNTAIN DEW® AND TEN ANNOUNCE STRATEGIC PARTNERSHIP FOR THE DEW TOUR

PURCHASE, N.Y., January 27, 2016 – Mountain Dew® and TEN: The Enthusiast Network announced today an official partnership for the Dew Tour, with DEW® continuing as title sponsor and TEN serving as its strategic partner leading execution and event staging in 2016 and beyond. Together with TEN, Mountain Dew will continue its relationship with NBC Sports as its ongoing broadcast partner. The Dew Tour will continue in a new direction, completely reimagined with a focus on progressing and evolving the traditional competition formats to fully engage fans, athletes and the action sports industry through innovative new course designs, content approach and more.

“We are excited to announce that Dew Tour will continue next year and beyond,” said Greg Lyons, Senior Vice President of Marketing, Mountain Dew. “Mountain Dew’s ongoing devotion to supporting and driving progression within action sports complements TEN’s overall vision and expertise within this industry. We will tap into their vast network, and work together with NBC Sports, who has been a partner of the Dew Tour for more than a decade, to further evolve Dew Tour and excite both the athletes and fans.”

TEN is the preeminent media network of enthusiast brands that focuses on creating and delivering compelling content through multiple marketing platforms that inform and entertain a large audience. As publishers of TRANSWORLD SKATEBOARDING, SNOWBOARDER, NEWSCHOOLERS, TRANSWORLD SNOWBOARDING, GRINDTV, POWDER and many other adventure lifestyle and action sports media properties, TEN brings a wealth of knowledge and experience that will continue to evolve the fully integrated lifestyle experience that Dew Tour currently offers.

“Partnering with Mountain Dew and the Dew Tour property showcases exactly what TEN has been designed to do for brands – provide authentic, credible, full-service media capabilities to reach, engage and excite a large audience,” commented Norb Garrett, Executive Vice President / General Manager of TEN, Sports & Entertainment. “The Dew Tour has been around for over a decade, and by leveraging our position as the world’s leading action/adventure sports mediacompany, TEN is dedicated to contributing to its ongoing success so that it will continue on for another decade and beyond, providing a truly one-of-a-kind experience for the action sports community.”

“NBC Sports is very proud of its heritage with the Dew Tour franchise,” said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. “We look forward to broadcasting future Dew Tour events.”

Dew Tour 2016 will focus on key action sports disciplines in both summer and winter. Dates, locations and additional details for this year’s events will be announced at a later date. The world-class competition will be a constantly evolving action sports platform of creativity and progression with the support of Mountain Dew, TEN and NBC Sports. The Dew Tour will offer exciting live experiences and captivating content for television, web, social and other digital verticals for fans around the world to enjoy.

About Mountain Dew

Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out MountainDew.com, Facebook or follow Mountain Dew on Twitter.

About The Enthusiast Network

TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, MOTOR TREND OnDemand subscription video on-demand service, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

About NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, 9 NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.

INFORMATION COURTESY of ALLEXTREMESPORTS.COM