SPARTAN RACE ANNOUNCES NEW CHAMPIONSHIP SERIES TO BE TELEVISED ON NBC AND NBCSN

Awarding More Than $100,000 in Cash and Prizes in 2016, The Spartan U.S. Championship Series Aims to Find Best All-Around Obstacle Racer

Spartan Race, the world’s leading obstacle race company, announced today the launch of the Spartan U.S. Championship Series. The stand-alone series, which is the first of its kind in the history of the company, will challenge athletes to the ultimate Spartan test by showcasing all three of Spartan Race’s core race types: the Sprint, the Super, and the Beast. The Spartan U.S. Championship Series will determine the best all-around obstacle racer, crowning both individual race winners and an overall series champion based on cumulative points across the 5 U.S. series races.

Racers will battle it out on the most epic Spartan Race courses across the country. Spartan U.S. Championship Series contenders must prove they can conquer all course types with speed, strength and endurance, a test that will show who the top Spartan athletes are.

The Spartan U.S. Championship Series kicks off Spartan Race’s championship race season. The 5-race series joins the Spartan European Championship in July, as two of the pinnacle events on the Road To Tahoe for the 2016 Reebok Spartan Race World Championship. The Spartan U.S. Championship Series consists of:

RACE	RACE DATE	RACE TYPE
BIG SKY SPRINT (KALISPELL, MT)	MAY 8	SPRINT (3+ Miles, 20+ Obstacles)
GOLDEN STATE CLASSIC (MONTEREY, CA)	JUNE 4	SUPER (8+ Miles, 25+ Obstacles)
BLUE MOUNTAIN CHALLENGE (PALMERTON, PA)	JULY 16	SUPER (8+ Miles, 25+ Obstacles)
SOUTHEAST SHOWDOWN (ASHEVILLE, NC)	AUGUST 6	SUPER (8+ Miles, 25+ Obstacles)
THE SUMMIT (BRECKENRIDGE, CO)	AUGUST 27	BEAST (12+ Miles, 30+ Obstacles)

More than $100,000 in cash and prizes will be awarded, with the Top 5 Men and Women of each race receiving their share of a $10,800 cash payout, with $3,000 going to the first place Men’s and Women’s finisher. In addition, the Men’s and Women’s U.S. Series Champion will receive an additional $7,500 cash payout, with the Top 20 series finishers all receiving prize money. In order to be eligible to win the Spartan U.S. Championship Series, racers must compete in at least 4 out of the 5 designated series events.

“We are excited to challenge the world’s best athletes like never before as the sport of obstacle racing continues to evolve. The Spartan U.S. Championship Series will not only test top athletes, but will continue to showcase Spartan Race to a national audience through our NBC Sports programming partnership.” Said Spartan Race Chief Operating Officer Jeffrey Connor.

Following the success of the first two seasons, the Spartan U.S. Championship Series returns to NBCSN later this summer. In addition, the 2016 Reebok Spartan Race World Championship returns to Squaw Valley in North Lake Tahoe and will air on NBC. The television airdates are:

RACE	DATE	TIME	NETWORK
BIG SKY SPRINT (KALISPELL, MT)	JULY 20	11PM	NBCSN
GOLDEN STATE CLASSIC (MONTEREY, CA)	AUGUST 23	10PM	NBCSN
BLUE MOUNTAIN CHALLENGE (PALMERTON, PA)	AUGUST 30	10PM	NBCSN
SOUTHEAST SHOWDOWN (ASHEVILLE, NC)	SEPTEMBER 27	10PM	NBCSN
THE SUMMIT (BRECKENRIDGE, CO)	OCTOBER 11	10PM	NBCSN
REEBOK SPARTAN RACE WORLD CHAMPIONSHIP	DECEMBER 25	3:30PM	NBC

About Spartan Race, Inc.

Spartan Race is the world’s leading obstacle race company and the first of its kind to feature timing and global rankings. With more than 170 events in 25+ countries planned for 2016, Spartan Race has more than 1 million global participants, and offers open heats for all fitness levels as well as competitive and elite heats. With nearly 5 million passionate social media followers, health and wellness products, as well as the popular NBC television series, Spartan Race has made obstacle racing one of the fastest growing sports—and lifestyles— in the world. Spartan Race features races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating each year in the Reebok Spartan Race World Championship. Visit www.spartan.com for more information, a schedule of events, and to register for a race.

MOUNTAIN DEW® AND TEN ANNOUNCE STRATEGIC PARTNERSHIP FOR THE DEW TOUR

PURCHASE, N.Y., January 27, 2016 – Mountain Dew® and TEN: The Enthusiast Network announced today an official partnership for the Dew Tour, with DEW® continuing as title sponsor and TEN serving as its strategic partner leading execution and event staging in 2016 and beyond. Together with TEN, Mountain Dew will continue its relationship with NBC Sports as its ongoing broadcast partner. The Dew Tour will continue in a new direction, completely reimagined with a focus on progressing and evolving the traditional competition formats to fully engage fans, athletes and the action sports industry through innovative new course designs, content approach and more.

“We are excited to announce that Dew Tour will continue next year and beyond,” said Greg Lyons, Senior Vice President of Marketing, Mountain Dew. “Mountain Dew’s ongoing devotion to supporting and driving progression within action sports complements TEN’s overall vision and expertise within this industry. We will tap into their vast network, and work together with NBC Sports, who has been a partner of the Dew Tour for more than a decade, to further evolve Dew Tour and excite both the athletes and fans.”

TEN is the preeminent media network of enthusiast brands that focuses on creating and delivering compelling content through multiple marketing platforms that inform and entertain a large audience. As publishers of TRANSWORLD SKATEBOARDING, SNOWBOARDER, NEWSCHOOLERS, TRANSWORLD SNOWBOARDING, GRINDTV, POWDER and many other adventure lifestyle and action sports media properties, TEN brings a wealth of knowledge and experience that will continue to evolve the fully integrated lifestyle experience that Dew Tour currently offers.

“Partnering with Mountain Dew and the Dew Tour property showcases exactly what TEN has been designed to do for brands – provide authentic, credible, full-service media capabilities to reach, engage and excite a large audience,” commented Norb Garrett, Executive Vice President / General Manager of TEN, Sports & Entertainment. “The Dew Tour has been around for over a decade, and by leveraging our position as the world’s leading action/adventure sports mediacompany, TEN is dedicated to contributing to its ongoing success so that it will continue on for another decade and beyond, providing a truly one-of-a-kind experience for the action sports community.”

“NBC Sports is very proud of its heritage with the Dew Tour franchise,” said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. “We look forward to broadcasting future Dew Tour events.”

Dew Tour 2016 will focus on key action sports disciplines in both summer and winter. Dates, locations and additional details for this year’s events will be announced at a later date. The world-class competition will be a constantly evolving action sports platform of creativity and progression with the support of Mountain Dew, TEN and NBC Sports. The Dew Tour will offer exciting live experiences and captivating content for television, web, social and other digital verticals for fans around the world to enjoy.

About Mountain Dew

Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out MountainDew.com, Facebook or follow Mountain Dew on Twitter.

About The Enthusiast Network

TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, MOTOR TREND OnDemand subscription video on-demand service, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

About NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, 9 NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.

INFORMATION COURTESY of ALLEXTREMESPORTS.COM